This why it’s important to optimise your creatives. When a ProductHunt user is browsing through the new launches, you probably have less than 3 seconds to capture their attention and make them click on your post. Think about your creatives like title, tagline, and screenshots as the cover of a book. They say you shouldn’t judge a book by its cover, but we all do it anyway. Make sure you have this ready before thinking about a PH launch. With a compelling story, you are likely to get engagement, feedback and even customers for your product, just from a ProductHunt launch. Not just for ProductHunt, but if you wanna take a new product to the market and acquire reasonable market share, you must have a powerful story. During launch: Some best practices for a successful launch 1. Trick is to have as many eyeballs as you can on your launch. This can include your regular channels like Linkedin, Twitter along with relevant communities on Slack, Linkedin, Facebook and so on. List out all the social media channels where you will be posting about the launch. For this, you need to have a promotion strategy. When you are putting so much effort into the ProductHunt launch, you want to do everything you can to make it successful. In our case, our founder Prashant Mahajan has been doing the hunts since these were info products and the only goal was to help the community. Just make sure you find a hunter who is actually interested in products like yours for best results. You get attention from their followers and your launch is much more likely to land in the top 3 positions. There are some benefits to getting a popular hunter for your launch. Top hunters on ProductHunt have a following that ranges in thousands. However, do not explicitly ask for upvotes as this is against the ProductHunt community guidelines.Ī hunter is someone who is actively launching products on ProductHunt. Make sure you reach out to them in advance, as a heads up for the launch. This could be your co-workers, community members, or even friends. Having a list of people you can immediately reach out for feedback after the launch can be super helpful. These are the most important creative elements of a ProductHunt launch page. Maker’s comment - Once your hunter posts the product, you will need a few lines of text talking about the company, your how and why, the problem being solved and the vision for future.It could be a discount on your product or something extra just for them. Have a special offer exclusively for the PH community.If you also have a product video, definitely include this as well. Don’t shy away from using gifs and emojis! The ProductHunt brand is built around gifs and emojis (especially those with cats). Creatives - about 5 and 10 images showcasing different parts of your product.Tagline (max 60 characters, be crisp and to the point).The landing page URL of the product you want to launch.Name of the product (max 60 characters, make this count).Here’s an example launch plan made on Trello: 3. Check out our launches below:Įbook - A to Z of Product-led Growth Product Toolkit - 200+ PM tools Product library - 1200+ resources for PMs We were also featured in the ProductHunt newsletter. Some of our products even made it to the #1 product of the day and #3 product of the week. Our launches have gathered hundreds of upvotes on launch day and helped us get over 3000 sign ups on our waitlist. ![]() But there were also days where we were scratching our heads wondering what went wrong. I get that.Īt Zeda.io, we have launched a few info products on ProductHunt with the hope of engaging with the community and giving back in whatever way we can. ProductHunt launches are definitely not the moment of truth for your product, but it can feel that way for most builders. You added all the bells and whistles, listened to your users, and worked on the early feedback. You’ve given your heart and soul into building a product.
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